What makes Aviatex different from other aviation expos is that Aviatex is a professionally produced, commercial trade show aimed squarely at the light sport, recreational and general aviation markets, a market that makes up almost half of the aircraft operating in Australia. Aviatex will attract visitors from all sectors of the aviation industry, commercial and recreational, from not only New South Wales but all of Australia.
With Aviatex being held in conjunction with Wings Over Illawarra, the largest annual airshow in Australia, it provides exhibitors with an opportunity to reach an extremely large audience. Being located right on Sydney's doorstep, and with public transport access right to the door, it provides for easy access from all over Australia. This provides exhibitors with a fantastic opportunity to reach not only the pilots, aircraft owners and industry visitors but also to market affordable flying options to a largely untapped market in the general public, with in excess of 30,000 visitors expected to attend over the public days of Saturday and Sunday for the airshow. Many of these airshow visitors are already aviation enthusiasts but are largely unaware of the affordability of recreational flying, what better way to market the industry to potential new buyers!
Exhibitions are proven to be one of the most efficient, effective and successful marketing activities available to businesses today for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together, and buyers can see, touch and try your product for themselves. The old time values and power of face to face contact with your customers is often overlooked, visitors can question, challenge and debate and exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.
Exhibitions attract targeted buyers. No other form of marketing can get you face to face with so many potential customers actively looking for suppliers in such a short period of time whilst also benefiting from brand exposure. Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Trade exhibitions are highly cost-effective sales and marketing platforms.
Exhibitions are also the ideal way to get market feedback on new or existing products or services and can be used as a core piece of face to face market research.
Whether you are looking to raise your company profile, change market perceptions or generate sales leads; with a wealth of exposure opportunities available, from stand presence and sponsorship, to seminars and competitions, you can achieve more in four days at Aviatex than you might otherwise achieve in months.